Branding flagship Hospital for an International Chain
Creating Brand Identity for DM Healthcare’s flagship hospital in India
Challenge
DM Healthcare was setting up one of the most advanced healthcare destinations in India – a 670-bed quaternary care facility in Kochi. They engaged us to develop a unique and powerful brand identity for the hospital.
Approach
Through a series of interactive sessions with the client team, we crystallized the essence of the brief: grandeur in terms of scale, range of services and the intricacies involved in achieving excellence. As a creative mnemonic, we leveraged ‘hexagon’ to convey the scientific approach. The unique and soothing colour palette helped us connote nature and a calming ambience. In addition to a comprehensive design language for the brand, we developed templates and guidelines for stationery, collaterals, signage, wall graphics and employee uniforms. We also helped in initial production of different items to ensure rigorous adherence to brand guidelines.
Result
In a short span of time, Aster Medcity has acquired an iconic status in the region, won several awards and achieved impressive patient footfalls.