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Eye on the Indian Market, by Ratan Jalan, Founder & Principal Consultant, and Vinay Kumar.
Writing for Marketing Health Services, a preeminent US based publication, Mr. Jalan discusses the success that healthcare franchises have found in India.
Running a franchised business has its challenges, and running a healthcare business has a different set of challenges, so Apollo has taken on multiple challenges by creating a franchised healthcare network. It has also proved that it’s possible to create such a model even when the environment is not necessarily conducive to this creation